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Google New Search Trend More People Logged In google

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Google New Search Trend More People Logged In google accounts Schmidt’s response essentially is that the Google’s search algorithm will absorb more realtime and social data over time: “With respect to social and realtime, we use complex signals to do ranking. Over time we will add realtime and social cues.” Some of this comes in the form of direct data feeds, such as Google gets from Twitter. But to really be social, search needs to be personalized to each individual’s own social stream. Schmidt acknowledges as much: “We are quite convinced that produces a better search result for people who choose to give us that information. We want people to be more logged into Google.” In other words, Google will give you better search results if you share your social data with them. (source: http://techcrunch.com/2010/10/14/schmidt-social-google/ ) In My Opinion: Google is trying to mix the search engine and social engine and I don't see any benefit for the end user...if goo...