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Google Panda 2.5 Update Arrived This Week

Google Search Engine has confirmed that the latest iteration of its Panda algorithm update is live. this is Panda Update 2.5. Google declined to share any specifics about what types of sites, pages or content this update targeted, instead only sharing the company’s default statement: We are continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.

The Search Engine Algorithm Has Changed

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 Google Panda Update Google search engines are trying to keep their search results as relevant and SPAM-free as possible. On the other hand, there are people who are trying to game the system or just take advantage of the existing loopholes. And, with the ever increasing number of websites on the Internet today, search engines are forced to tweak their search algos every once in a while to keep spammers at bay. For example, Google's latest big algorithm update known as Panda (or Farmer) was intended to do away with sites that provide poor-quality content and, as a result, provide poor user experience. However, it also affected groups of sites that have significant duplicate content by nature, such as e-commerce sites, online directories, etc.